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Santam 2025 
Insurance Barometer Report

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Charting the course through an era of complex and interconnected risks

The 2024–2025 Insurance Barometer survey offers critical insight into an era marked by rapidly evolving and interconnected risks. Drawing on 881 structured interviews conducted from January to April 2025, the study includes 402 consumers, 350 corporate and commercial stakeholders, and 129 intermediaries across South Africa. This annual, demographically consistent sample enables meaningful comparisons year on year, offering a clear lens into risk management and insurance behaviours, sentiment shifts, and emerging insurance industry trends.

Click here to view the full 2025 Santam Insurance Barometer Report.

Underwriting & systemic risks

The report reveals that insured perils such as fire, explosion, and business interruption are increasingly amplified by systemic risks. These include cyber threats, extreme weather events, and socio-political unrest; risks that challenge traditional underwriting models. For example, a major cyberattack on cloud infrastructure could cascade into widespread business interruption across dependent industries. This shift underscores the need for integrated risk management strategies and enhanced insurance analytics to anticipate and mitigate knock-on effects.

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Personal lines

South African households are navigating rising inflation and interest rates, with 84% of consumers reporting lifestyle adjustments. While 40% have cut back on non-essentials, only 1% say they’ve cancelled short-term insurance—a positive sign for the sector. This resilience is a key takeaway in the context of life insurance trends and travel insurance trends, as consumers seek to protect their futures despite financial pressures.

Commercial lines

Theft remains the top concern for commercial policyholders, though its prevalence has steadily declined over five years, from 34% in 2020/21 to 21% in 2025. Persistent economic stagnation continues to weigh heavily on business sentiment, while rising operational costs and machinery or system failures are emerging as critical concerns. These insights reflect broader commercial insurance industry trends and signal growing demand for adaptive cover.

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Role of the broker

Brokers continue to play a vital role in South Africa’s short-term insurance landscape. According to the report, 78% of businesses and 56% of consumers rely on intermediaries. As the industry becomes more complex, brokers are repositioning themselves as risk advisers rather than simple sales agents, guiding clients through insurance future trends and complex risk portfolios. Nearly 90% of brokers now identify risk advice as a core part of their value proposition.

Specialist solutions

The growing complexity of risk has expanded the need for specialist underwriting solutions. These cater to unconventional exposures not covered by standard policies, spanning construction and engineering, marine cargo and hull, aviation, and liability insurance. As risk management research deepens, bespoke solutions will play a key role in addressing gaps identified in global insurance industry insights.

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Agriculture crop

The agricultural sector faces mounting challenges, from climate variability to trade policy uncertainty. Should the African Growth and Opportunity Act (AGOA) lapse or punitive tariffs persist (such as the U.S. 30% duty on South African imports), producers may face declining margins and be forced to seek alternative export markets. These shifts are central to understanding the South African insurance industry analysis across rural and agribusiness markets.

Building resilient communities

Through the Partnership for Risk and Resilience (P4RR), Santam actively supports municipalities in building risk-resilient communities. In alignment with the 'Adopt a Municipality' initiative, this programme addresses systemic vulnerabilities by developing accessible insurance products, providing education, and strengthening local risk management capabilities. These efforts support long-term resilience and aim to close the national protection gap.

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Help and FAQ's

Direct

Tel: 0860 444 444

E-mail: insure@santam.co.za

Claims and Emergency Services

Tel: 0860 505 911

What is the Santam insurance barometer report?

The Insurance Barometer is Santam’s annual research report providing insights into the South African short-term insurance industry. It highlights key risk management trends, insurance analytics, and consumer sentiment, helping brokers and clients navigate emerging challenges.

How is the data gathered for the Insurance Barometer’s risk management research?

The report draws on extensive fieldwork, including surveys with South African consumers, businesses, and brokers. This data is analysed alongside Santam’s internal claims records and insurance analytics to deliver trusted, evidence-based risk management research.

Who is the Insurance Barometer Report for?

The report is valuable for brokers, business owners, policymakers, academics, and anyone with an interest in risk management and insurance. It offers vital insurance insights for strategic planning, helping stakeholders stay informed on commercial insurance industry trends and future insurance developments in South Africa.

What are the key insights covered in the latest Insurance Barometer Report?

The report explores critical insurance industry trends affecting the South African market, such as economic pressure, rising crime, infrastructure risks, and weather volatility linked to climate change. It also shares global insurance industry insights and highlights how these risks impact both personal and commercial insurance lines.

Why is this report important for risk management?

Understanding insurance industry trends and risk factors is crucial for effective decision-making. The Barometer equips brokers and clients with practical tools to identify risks, optimise cover, and adapt to changes in the insurance industry.

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